Ocean City MD Marketing Plan Overview
Listed below you will find a brief overview of the marketing plan that we employ when selling Ocean City, Maryland real estate. We would welcome the opportunity to discuss this in greater detail with you. We feel that we have one of the most comprehensive and dynamic marketing plans in the entire Ocean City area that will ultimately get your Ocean City property sold for the highest price possible in the shortest amount of time.
Pricing and Property Preparation
Detailed price analysis comprised of comparable sold, under contract, active and expired listings
Execute listing agreement ensuring you understand and are comfortable with all terms and overall process
Assist with preparing property for sale so that it shows well and makes a good 1st impression
Preparation of Marketing Materials
High quality, edited photos of all rooms, interior/exterior elements, amenities and unique features
Develop a virtual tour of all rooms, outside spaces, amenities, views and unique features
Shoot a high definition walk through video of the property for use in all marketing materials
Gather listing supplements, prepare property descriptions, etc.
Marketing the Property
Input listing into Multiple Listing Service with descriptions, features, photos, virtual tours, video, etc.
Email blast to our database of clients and top producing agents in our market area
IDX feed will expose your listing on every major real estate brokerage site and 100’s of other destinations
Co-op agreement with all other agents in the area that we will work with to get your property sold
Internet Marketing
National Websites
Realtor.com: Showcase Listing Enhancements and Exclusive Featured Home Placement
Zillow.com: Premier Agent and Featured Listing Status
Listing will also be featured on Trulia.com, Yahoo.com, Homes.com, HomeFinder.com and others
Point 2 Agent syndication with 50 partners exposing your listing at over 300 additional Internet sites
Local Websites
Featured listing on OceanCityPro.com, MarkF.com and OceanCityMLS.com, 3 of the top local real estate websites
Featured blog post and listing on OceanCityCondosandHomes.com … top rated local blog/website
Create a website devoted exclusively to your property free of other distractions
Additional Internet Marketing
Craig’s List campaign with multiple ads created from virtual tour, property website and Postlets listing
Social media campaign to include Facebook, LinkedIn, You Tube, Twitter and others
Mobile strategy for listing supplements to be viewed easily on Buyer’s smartphones
On – Site Marketing
Prepare a high quality, color property brochure with property descriptions, photos, QR codes and contact points
Post custom property signage with multiple contact points
Install Sentrilock lockbox system for controlled access and the ability to track and follow up on all showings
Quick Response (QR) codes will be used across all print advertising guiding Buyers to the property’s website
Sign riders will be used to guide Buyer’s to websites for additional information
Print Advertising
300 piece full color Just Listed postcard campaign will be sent to neighboring properties to notify of the listing
Property featured on the exclusive inside fold out cover and 7 page spread of The Real Estate Book
Property featured on my full page ad in A Guide to Resort Real Estate Guide
Exclusive Comcast Cable bill insert goes to every property owner each month, driving Buyers to our websites
Targeted ads in local newspaper publications during prime weekends and select events
Property Showings and Follow Up
Our Seller’s Activity Report provides you the ability to monitor the progress of your listing 24/7
Follow up on all showings for feedback which will be reported back to you
Regular progress reports with feedback and comparable property activity
Monthly Ocean City Market Report keeps you up to date on how the market is performing overall
Securing an Offer and the Steps Toward Settlement
At the point of contract we will negotiate the highest price possible based on current market conditions
Oversee all inspections that are part of the contract
Order and distribute all resale documents per MD law
Follow up with lenders, settlement companies and related parties to ensure everything is on track
Nicholas A. Bobenko, Realtor
Lifelong Ocean City resident with unique market insight and knowledge that few other Realtors can offer
Full time real estate agent with a proven track record and experience across various property types
Committed to 1st class customer service, open communication and attention to detail
Solid reputation and good working relationship with cooperating Realtors throughout the area
Member of National Association of Realtors, Maryland Association of Realtors and Coastal Association of Realtors
Multiple Listing Service and Finance Committee Board Member for the Coastal Association of Realtors
Condominium Realty, LTD | The Mark Fritschle Group
Real estate market leader for over 35 years in Ocean City, MD and the surrounding areas
Full support system with experienced staff to cover everything from listings to closings
Unrivaled marketing campaigns
Sales staff of over 40 agents committed to getting your property sold